Fabrizio Panozzo is the director of the aiku center - art enterprise culture of the Ca' Foscari University of Venice where he is professor of cultural policies and critical management studies and coordinator of the minor in "Artistic Management ". His research and teaching interests focus on the various forms of interaction between economic and artistic, cultural and creative processes. He has published books and articles in international journals on these topics. In recent years he has conceived and directed a series of research projects elaborating the "Art & Business" model, with which he and his team propagate the idea of "artification" of professions and workplaces. In this context, his action-research interventions have introduced the expressive codes of artistic installation, video art, theatre, dance and poetry into several traditional working environments.